The brief from the U.S. client was to create content for 120 points of interest in Frankfurt using American English.

The description was to be short, and the tone was to suit the audience: American tourists relying on GPS systems to guide them around. The written content would be converted to audio. Additional information were opening times, locations, websites and fun facts.

120 Points of Interest in Frankfurt am Main:

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Example of Content for Points of Interest:

Archaeological Museum

The Archaeological Museum was founded in the 1930s and is one of the few in Germany dedicated exclusively to archaeology, You can see original findings and descriptive pictures from prehistoric times, Palaeolithic hunting culture, the original Neolithic farmers of Frankfurt, the Celts, Romans, Goths and Germanic tribes. There also collections from the Ancient Orient and Classical Antiquity, and a space set aside for special exhibitions. An interesting attraction is the Archaeological Garden, where you can see and walk among the walls of a Roman military camp, and cellars of homes from the High Middle Ages.

Städel Art Museum

The “Städel” is one of Germany’s oldest and important art collections. Take a journey through the cultural landscapes of Europe, from the Middle Ages to the present. On display are old masters like Holbein, Botticelli, Rembrandt and Vermeer. There are 19th and 20th century artists such as Monet and Cézanne, Kirchner and Picasso. Modern painters include Penck, Baselitz and Bacon. First founded in the early 19th century, the collection has expanded on a regular basis, numbering over 2,500 paintings, 600 sculptures and 100,000 drawings and graphic designs. The Städel library offers a large selection of literature and specialist journals on topics concerning visual arts and art history.

Museum of Modern Art

When the Museum of Modern Art, known as the ‘Museum für Moderne Kunst’, was opened in the early nineteen nineties it was baptized the “slice of cake” by locals due to its triangular shape. Don’t let the shape deceive the eye. The museum’s architecture is an experience to discover, and there are over forty rooms displaying famous artists from the sixties to the present. The museum is continually extending its range of international works. It also offers space to young artists and special exhibitions, ensuring a constant range of high-quality work and surprising innovations.

Liebieghaus Sculpture Collection

‘Liebieghaus Skulpturensammlung‘ translates to The Liebieghaus Sculpture Collection. It is home to one of the most important and colorful collections of sculpture in Europe. Set in a former villa, the collection covers 5,000 years of history, from antiquity, to the Middle Ages, the Renaissance, the Baroque, the Rococo and to Classicism. Sculptures are brought to life through a color and lighting concept where individual objects and groups of works are silhouetted against red, blue, green and grey walls, therefore highlighting their original design and grandeur. Of special mention is the Frankfurt Athena, the best-preserved Roman copy of the famous sculpture of the goddess Athena created by the renowned Greek sculpture Myron, and displayed in the Acropolis.

Frankfurt Stock Exchange

The Frankfurt Stock Exchange is known in Germany as the ‘Deutsche Börse’. Visitors must book in advance to take a free tour. You can watch exchange trading from the visitors' gallery or take part in a guided tour. The Börse was built in the late 19th Century, and though the new stock exchange is in Hausen, the floor trade of the leading German stock exchange remains. Outside are the bronze bull and bear, a prized place for photographs.