For individuals, the subtext of Digital Personas can be virtual immortality, by generating a data facsimile of one’s personality that will live on beyond one’s physical death. On a technological level, Digital Personas is the convergence of Web 3.0 and consumer electronics. While there are currently passive means of recording your memories (ranging from digital video cameras to blogs and to social networking pages) there is very little organization of this data and media into a whole unit; something that can be presented in the present and the future.
For businesses, a Digital Personas can be a customized, scalable and vital shop front that saves time and resources. Many large organizations already use Virtual Agents to compliment customer service.
From a publishing perspective, Digital Persona’s vision is to open up new markets, create new roles, utilize existing content, and re-engage media with audiences through intelligent interaction and the production of new and stimulating content to reflect the advanced information age we live in.