Simon Drake - Founder and Partner

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Simon applies creative and editorial discipline to the structure of natural language processing with the goal of creating realistic and value adding Digital Personas.

From his experience in branding, marketing, investment banking, start-ups and writing, he sees the potential that consumer artificial intelligence will have in the future. How we interact with non-humans is set to change.

Recent advances in technology (e.g. search engines, blogs, social media, print-on-demand, eBooks, tablets) have resulted in new means of connecting content, yet re-inventing content (from a linear non-fiction book into a multi-dimensional artificial intelligence) is only now taking off.

Simon has lived and worked in Brisbane, Sydney, Berlin, London and Frankfurt.

He is also Commercial Manager for White Label Space, a team entering the Google Lunar X PRIZE.