Media Personas encompasses more than celebrities partially cloned into chat bots.
‘Media’ can be interpreted as characters (real (alive, dead), artificial (cartoon, from a book) and works like books, poems, even paintings.
Not all media lends itself to the demands of a user’s interaction, most media is best left in its original format and setting.
However, there are certain types of Media that are easily transferable to artificial intelligence and for the holders of content rights, can offer a new source of monetization.
Digital Personas is already converting well known and branded media into Media Personas, documenting the process, creating production templates, and building the scalable legal framework for the re-use of content; content acquisition, licensing to 3rd parties, and revenue calculation.
The The Art of War Robot is Digital Personas's first media persona.
The Art of War Robot is designed to be informative and entertaining, and can include marketing and promotional responses to meet client requirements. Customised Knowledge Bases are part of Content Licensing.
Most of the content is from a 1910 tranlsation of the ancient treatise, The Art of War, by Sun Tzu.
Semantic topical matching and the arrangement of the text to correspond to user queries was written and edited by Simon Drake in 2009 and 2010.
Currently several versions are available running on different AIML engines: