History has shown that if you build the means to communicate, people will use it: From cave paintings, letter writing, modern telecommunications, emails, SMS and texting, to Blogs, social networks and still evolving platforms.
Technology has shown that communication is also about preservation of memories: Personal Cameras, Home Video Cameras, iPod, Self-Publishing.
The ‘obsession’ with recording one’s memories is thoroughly ingrained in society, but on a mass consumer level this depends on two factors:

• Price
• Simplicity (Ease of Use)

For quality and valuable news content, it is hard to extract revenue online, as the barrier to entry for bloggers to copy packets of the content is next to zero.
Digital Personas presents information on a ‘need to see’ basis: You query it, a relative answer is provided – therefore limiting massive copyright infringement.

Web 2.0 has proven that people will share information about themselves for business and for pleasure. When this information is organized into a more structured, practical and entertaining format than before, it becomes ‘necessary’.
Google’s rise to prominent was based on delivering its brand of order to the chaos of the internet.
With Digital Person, your online profile can talk back – providing a constant, specific and controllable connectivity. This capability saves time and resource and will become indispensable.
The question of the moment is not what you can do to keep up, but what you should do to be truly ahead.