Digital Life is here to stay...

• Digital Content is a trusted mode of communication…
• Interaction with virtual entities is a normality…
• Communication and Individuality is evolving into 24/7 ‘eternal’ direction
• ‘Free’ services can only ever provide a basic service
• It is time for the web to start talking back & adding value:  Consumer Artificial Intelligence

For individuals, the subtext of Digital Personas can be virtual immortality, by generating a data facsimile of one’s personality that will live on beyond one’s physical death. On a technological level, Digital Personas is the convergence of Web 3.0 and consumer electronics. While there are currently passive means of recording your memories (ranging from digital video cameras to blogs and to social networking pages) there is very little organization of this data and media into a whole unit; something that can be presented in the present and the future.

For businesses, a Digital Personas can be a customized, scalable and vital shop front that saves time and resources. Many large organizations already use Virtual Agents to compliment customer service.

From a publishing perspective, Digital Persona’s vision is to open up new markets, create new roles, utilize existing content, and re-engage media with audiences through intelligent interaction and the production of new and stimulating content to reflect the advanced information age we live in.

Content is Evolving - Evolve with the Contnet

Content is the key to selling your products and services, and the concept behind the content is the strategy that can turn you business around. Digital Personas can help you improve your content for websites, marketing, communication and virtual entities.

The Future: Your Digital Personas

History has shown that if you build the means to communicate, people will use it: From cave paintings, letter writing, modern telecommunications, emails, SMS and texting, to Blogs, social networks and still evolving platforms.

Technology has shown that communication is also about preservation of memories: Personal Cameras, Home Video Cameras, iPod, Self-Publishing.

The ‘obsession’ with recording one’s memories is thoroughly ingrained in society, but on a mass consumer level this depends on two factors:

• Price
• Simplicity (Ease of Use)

For quality and valuable news content, it is hard to extract revenue online, as the barrier to entry for bloggers to copy packets of the content is next to zero.
Digital Personas presents information on a ‘need to see’ basis: You query it, a relative answer is provided – therefore limiting massive copyright infringement.

Web 2.0 has proven that people will share information about themselves for business and for pleasure. When this information is organized into a more structured, practical and entertaining format than before, it becomes ‘necessary’.
Google’s rise to prominent was based on delivering its brand of order to the chaos of the internet.
With Digital Person, your online profile can talk back – providing a constant, specific and controllable connectivity. This capability saves time and resource and will become indispensable.
The question of the moment is not what you can do to keep up, but what you should do to be truly ahead.